Test Bank Strategic Management Communication for Leaders 2nd Edition Robyn Walker

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Test Bank Strategic Management Communication for Leaders 2nd Edition Robyn Walker

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Test Bank Strategic Management Communication for Leaders 2nd Edition Robyn Walker

Table of Contents

‎1. What is Strategic Communication ‎
‎2. Foundations of Communication. ‎
‎3. Step One: Identify the Purposes of Communication. ‎
‎4. Step Two: Analyze the Audience. ‎
‎5. Steps Three and Four: Consider the Context and Select a Channel of Communication. ‎
‎6. Communicating in Writing. ‎
‎7. Communicating in Oral Presentations and Managing Meetings. ‎
‎8. Preparing Employment Messages. ‎
‎9. Communicating with Employees. ‎
‎10. Communicating in and Leading Teams. ‎
‎11. Strategic Organizational Communication. ‎

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With STRATEGIC MANAGEMENT COMMUNICATION, Robyn Walker, University of Southern California, Marshall School of Business, strives to achieve a condensed version of the typical business communication book with higher-quality information. The author didn’t pull from conventional business communication books, but instead built a new book from the ground up. It covers the same topical areas and the approach is integrated with all of the business communication areas, streamlined, and information presented in a coherent way. The approach and coverage is developed from rubric and then the chapters grew out of that rubric based on rhetorical theory. Walker has also taught interpersonal, presentation and small group courses and has incorporated these topics into her rhetorical approach.

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