Test Bank Sports Marketing 1st Edition Fetchko

$55.00

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Test Bank Sports Marketing 1st Edition Fetchko

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Description

Test Bank Sports Marketing 1st Edition Fetchko

Table of Contents

Chapter 1 Sports Meets Marketing
Chapter 2 Examining Sports Entertainment Consumption
Chapter 3 Understanding the Marketing Environment
Chapter 4 Segmenting Audiences for Sports
Chapter 5 Building a Relevant Brand
Chapter 6 Defining the Product Offering
Chapter 7 Tapping into Passion through Experiential Marketing
Chapter 8 Planning the Brand Story – Communications Strategy
Chapter 9 Creating the Brand Story – Communications Campaigns
Chapter 10 Telling the Brand Story – Communications Channels
Chapter 11 Leveraging Sports Brands through Sponsorship-Linked Marketing
Chapter 12 Measuring Sports Brand Performance
Chapter 13 Living the Brand Promise: Delivery of Sports Experiences
Chapter 14 Preparing Future Sports Marketers

Descriptions (We sell test banks and solutions manuals only)

For courses in Sports Marketing.Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment.

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