Test Bank MKTG 3.0 2009 3rd Edition Lamb

$55.00

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Test Bank MKTG 3.0 2009 3rd Edition Lamb

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Description

Test Bank MKTG 3.0 2009 3rd Edition Lamb

Table of Contents

1. Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Social Responsibility, Ethics, and the Marketing Environment.
4. Developing a Global Vision.
5. Consumer Decision Making
6. Business Marketing.
7. Segmenting and Targeting Markets.
8. Decision Support Systems and Marketing Research.
9. Product Concepts.
10. Developing and Managing Products.
11. Services and Nonprofit Organization Marketing.
12. Marketing Channels and Supply Chain Management.
13. Retailing. Part Five: PROMOTION DECISIONS
14. Integrated Marketing Communication.
15. Advertising and Public Relations.
16. Sales Promotion and Personal Selling.
17. Pricing Concepts.
18. Setting the Right Price.
19. Customer Relationship Management.

Descriptions (We sell test banks and solutions manuals only)

MKTG 3.0 delivers exactly what today’s students need — and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

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