Test Bank Marketing 6th Edition Solomon

Test Bank Marketing 6th Edition Solomon

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Test Bank Marketing 6th Edition Solomon

Table of Contents

CHAPTER 1 WELCOME TO THE WORLD OF MARKETING
CHAPTER 2 STRATEGIC MARKET PLANNING: Capture the Big Picture
CHAPTER 3 THRIVING IN THE MARKETING ENVIRONMENT
CHAPTER 4 MARKETING RESEARCH: Gather, Analyze, and Use Information
CHAPTER 5 CONSUMER BEHAVIOR
CHAPTER 6 BUSINESS-TO-BUSINESS MARKETS: How and Why Organizations Buy
CHAPTER 7 SHARPENING THE FOCUS
CHAPTER 8 CREATE THE PRODUCT
CHAPTER 9 MANAGE THE PRODUCT
CHAPTER 10 SERVICES AND OTHER INTANGIBLES
CHAPTER 11 RICING THE PRODUCT
CHAPTER 12 CATCH THE BUZZ
CHAPTER 13 ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS
CHAPTER 14 PERSONAL SELLING, SALES MANAGEMENT, AND DIRECT MARKETING
CHAPTER 15 DELIVER VALUE THROUGH SUPPLY CHAIN MANAGE-MENT
CHAPTER 16 RETAILING: Bricks and Clicks

Appendix A SAMPLE MARKETING PLAN
Appendix B MARKETING MATH

Descriptions (We sell test banks and solutions manuals only)

For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. The new edition is updated to reflect new marketing strategies companies are using to reach today’s increasingly savvy consumers.

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