Test Bank Integrated Advertising Promotion and Marketing Communications 5th Edition Clow

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Test Bank Integrated Advertising Promotion and Marketing Communications 5th Edition Clow

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Description

Test Bank Integrated Advertising Promotion and Marketing Communications 5th Edition Clow

Table of Contents

Chapter 1. Integrated Marketing Communications
Chapter 2. Corporate Image and Brand Management
Chapter 3. Buyer Behaviors
Chapter 4. The IMC Planning Process
Chapter 5. Advertising Management
Chapter 6. Advertising Design: Theoretical Frameworks and Types of Appeals
Chapter 7. Advertising Design: Message Strategies and Executional Frameworks
Chapter 8. Traditional Media Channels
Chapter 9. E-active Marketing
Chapter 10. Alternative Marketing
Chapter 11. Database and Direct Response Marketing and Personal Selling
Chapter 12. Sales Promotions
Chapter 13. Public Relations and Sponsorship Programs
Chapter 14. Regulations and Ethical Concerns
Chapter 15. Evaluating an Integrated Marketing Program

Descriptions (We sell test banks and solutions manuals only)

For undergraduate Advertising and Integrated Marketing Communication courses.
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life for students by incorporating professional perspectives and real-world campaign stories throughout the text.
MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:
One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.
Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.
Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

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