Test Bank Global Marketing 5th Edition Johansson

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Test Bank Global Marketing 5th Edition Johansson

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Test Bank Global Marketing 5th Edition Johansson

Table of Contents

Chapter 1 The Global Marketing Task
Chapter 2 Theoretical Foundations
Chapter 3 Cultural Foundations
Chapter 4 Country Attractiveness
Chapter 5 Export Expansion
Chapter 6 Licensing, Strategic Alliances, FDI
Chapter 7 Understanding Local Customers
Chapter 8 Local Marketing in Mature Markets
Chapter 9 Local Marketing in New Growth Markets
Chapter 10 Local Marketing in Emerging Markets
Chapter 11 Global Marketing Strategy
Chapter 12 Global Products and Services
Chapter 13 Global Branding
Chapter 14 Global Pricing
Chapter 15 Global Distribution
Chapter 16 Global Advertising
Chapter 17 Global Promotion, E-Commerce, and Personal Selling
Chapter 18 Organizing for Global Marketing

Descriptions (We sell test banks and solutions manuals only)

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that ‚Äúthere is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.

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