Solution Manual Sports Marketing 4th Edition Matthew Shank

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Solution Manual Sports Marketing 4th Edition Matthew Shank

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Description

Solution Manual Sports Marketing 4th Edition Matthew Shank

Table of Contents

Chapter 1 Emergence of Sports Marketing
Chapter 2 Contingency Framework for Strategic Sports Marketing
Chapter 3 Research Tools for Understanding Sports Consumers
Chapter 4 Understanding Participants as Consumers
Chapter 5 Understanding Spectators as Consumers
Chapter 6 Segmentation, Targeting, and Positioning
Chapter 7 Sports Product Concepts
Chapter 8 Managing Sports Products
Chapter 9 Promotion Concepts
Chapter 10 Promotion Mix Elements
Chapter 11 Sponsorship Programs
Chapter 12 Pricing Concepts and Strategies
Chapter 13 Implementing and Controlling the Strategic Sports Marketing Process

Appendices

Descriptions (We sell test banks and solutions manuals only)

For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.

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