Solution Manual M Marketing 4th Edition Grewal

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Solution Manual M Marketing 4th Edition Grewal

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Solution Manual M Marketing 4th Edition Grewal

Table of Contents

1. Overview of Marketing
2. Developing Marketing Strategies and a Marketing Plan
3. Social and Mobile Marketing
4. Marketing Ethics
5. Analyzing the Marketing Environment
6. Consumer Behavior
7. Business-to-Business Marketing
8. Global Marketing
9. Segmentation, Targeting, and Positioning
10. Marketing Research and Information Systems
11. Product, Branding, and Packaging Decisions
12. Developing New Products
13. Services the Intangible Product
14. Pricing Concepts for Establishing Value
15. Supply Chain Management
16. Retailing and Multichannel Marketing
17. Integrated Marketing Communications
18. Advertising, Public Relations, and Sales Promotions
19. Personal Selling and Sales Management

Descriptions (We sell test banks and solutions manuals only)

Adding Value to your Marketing Course – Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing, Grewal and Levy’s M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.

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